The program, called Amazon Bedrock, is a suite of foundation models (FM) that are part of Amazon Web Services (AWS) tools. It includes proprietary models, like Titan, as well as FM from AI21 Labs, Anthropic, and Stability AI.
As other tech companies join the generative AI trend that exploded with the launch of ChatGPT last November, like Google and Microsoft, Amazon is not one to be left behind. Bedrock could potentially benefit companies that want to launch their own generative AI applications but may not have the time and money to invest in them.
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Through an API, companies that want to offer generative AI services will be able to work with and customize a foundation model to accelerate the development of these applications.
Amazon calls Bedrock a “serverless experience,” as users can avail themselves of these new generative AI AWS tools without worrying about managing infrastructure.